Hyderabad-based ECRs launches new electronic cash register

Hyderabad-based start-up ECRs Tech unveiled its first product - 'Bilkar', an electronic cash register (ECR) with GPRS and server-cloud technology here.

"We have been working for the last 18 months on this product. Now, we are scouting for marketing partners, who can market and distribute the product pan India," ECRs Tech founder SP Chandu said, adding that the product is expected to be rolled out nationally in one month.

According to Chandu, the start-up has invested around Rs 2 crore towards developing the product and setting up a manufacturing unit in the city.

"Our unit can manufacture 5,000 units per annum. As the demand grows, we will be able to scale up to 10,000 units per annum. Currently, we are targeting sale of 3,000 units in the first year of operation," he said.

According to him, only 22% of Indian retail segment uses automated billing solutions, thus providing a huge market base for the start-up to capture.

The market size of electronic cash registers is around 22,000 units per annum and is pegged at Rs 260 crore, he said, adding that a bulk of these products are imported from China.