Being the leader in the Indian smartphone market,
Samsung
India Electronics will now focus on new launches with innovative
features to maintain its position and gain more market share, a top
company official said here on Tuesday.
"We continue to focus on all the segments of mobile phones with different price points and value proposition. Innovation is important and understanding of the innovation is immense. As leader of the market, we will continue to launch new products with innovative features," said Manu Sharma, Vice President (Product Marketing), Samsung.
"In the lower price points, the sensitivity of prices increases while in the premium segment, the elasticity of price points is more flexible," he added on the sidelines of the launch of Galaxy J2 (2016) and Galaxy J Max devices here.
Samsung currently has 48.3% market share in terms of value while in January 2015, it had a share of nearly 35%. "With the new launches, we have gained more than 10 per cent share over the last year in the Indian smartphone market," Sharma said.
In the 4G market, Samsung has a market share of over 60%.
The company has been dominating in the all segments of mobile phones, including smart and feature phones of different price points. It has a 30 per cent market share in the feature phone segment.
Besides a design centre in Noida, Samsung has the second largest Research and Development (R&D) labs in Noida and Bengaluru outside South Korea.
"We continue to focus on all the segments of mobile phones with different price points and value proposition. Innovation is important and understanding of the innovation is immense. As leader of the market, we will continue to launch new products with innovative features," said Manu Sharma, Vice President (Product Marketing), Samsung.
"In the lower price points, the sensitivity of prices increases while in the premium segment, the elasticity of price points is more flexible," he added on the sidelines of the launch of Galaxy J2 (2016) and Galaxy J Max devices here.
Samsung currently has 48.3% market share in terms of value while in January 2015, it had a share of nearly 35%. "With the new launches, we have gained more than 10 per cent share over the last year in the Indian smartphone market," Sharma said.
In the 4G market, Samsung has a market share of over 60%.
The company has been dominating in the all segments of mobile phones, including smart and feature phones of different price points. It has a 30 per cent market share in the feature phone segment.
Besides a design centre in Noida, Samsung has the second largest Research and Development (R&D) labs in Noida and Bengaluru outside South Korea.
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